Client type: Retainer (monthly). As the sole account manager on this client, I lead my internal team in executing a successful rebrand for the company (including marketing strategy, sub branding, online activity and a new website). Requirements & Results:
Developed tailored marketing strategy to provide growth, brand awareness, guidance and a cohesive direction for all future company initiatives. Business goals involved plans for national expansion and diversifying product offerings.
Developed brand pillars and mission statements to leverage company's ability to create better business outcomes for their clients (previously there was no client-benefit emphasis).
Delivered brand style guide to set standards for brand language and design.
Create and deliver (on a monthly basis) a range of blog posts, social media content, infographics, EDMs (sometimes bi-monthly) and multiple service-based digital campaigns (i.e.) telecommunications, IT infrastructure and data backup.